The Next Great Marketing Scandal?

I live in the country, and as you would expect in the country, there are farms. Wales may be renowned for its love (ahem!) of sheep but some farmers actually raise cattle.

A few months ago I travelled down to Cardiff through mid-Wales and saw a great many signs advertising '96% fat free milk'.

Sounds great right? Farm fresh milk with only 4% fat! That is unless you are aware that full fat milk is 4% fat! Obviously these farmers are aware of that great marketing idea, 'Never underestimate the stupidity of the punter'.